Keyword: «artificial intelligence technologies»

The article presents the possibilities of predictive analytics in the development of the company's marketing strategy, built with consideration of analytics through all channels of communication with customers. There are several examples of foreign and domestic companies that successfully use predictive analytics in marketing activities. The most common areas of application of forecast analysis in marketing and its limitations are highlighted. The stages of the development of a marketing strategy based on the omni-channel approach are proposed, and a conclusion is drawn about the relevance of omni-channel marketing for virtually any company that interacts with customers through several communication channels.

The article is devoted to the issue of introducing artificial intelligence into the judicial system of the Russian Federation. The authors consider an experiment conducted on the territory of the country on the introduction of artificial intelligence in the process of legal proceedings. Within the framework, after studying the intricacies of the experiment, the position of the authors on the issue under consideration is expressed. At the end of the work, the authors indicate a list of those tasks in which artificial intelligence can be involved in the administration of justice.