Keyword: «predictive analytics»

The article presents the possibilities of predictive analytics in the development of the company's marketing strategy, built with consideration of analytics through all channels of communication with customers. There are several examples of foreign and domestic companies that successfully use predictive analytics in marketing activities. The most common areas of application of forecast analysis in marketing and its limitations are highlighted. The stages of the development of a marketing strategy based on the omni-channel approach are proposed, and a conclusion is drawn about the relevance of omni-channel marketing for virtually any company that interacts with customers through several communication channels.

The article addresses the cognitive gap between basic programming skills and the real-world demands of Industry 4.0. It proposes a methodology for adapting the industrial Machine Data Collection (MDC) system "Dispetcher MDC" for educational purposes. The structure of an interdisciplinary project course, "Digital Footprint of a Machine," is detailed, encompassing data collection emulation, OEE metric calculation, data visualization, and the application of explainable AI. This approach enables students to master the full lifecycle of industrial data processing in a secure sandbox environment, forming competencies highly demanded in modern digital enterprises.