Keyword: «b2c-sector»

The use of information technology Big Data in marketing activities of Russian companies in the B2C-sector

ART 76193

Authors:

Elena Bochkova,

Evgeniya Avdeeva,

Denis Sherbakov

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The article is devoted to the study of Big Data technology in the marketing activities. Based on the analysis of the introduction of Big data in the com-pany B2C market (banking, retail, mobile operators, Internet com-panies) presents conclusions about the possibilities of using Big Data in marketing activities of Russian companies in the sector.

Keywords: information technology, information, big data, content marketing, marketing environment, online business, b2c-sector