Elena Bochkova

This article describes the most popular IT-startups such as Meerkat, Magic, Dreamroomer and LinguaLeo. Presents the essential characteristics of the data IT projects, the specifics of their creation and investment.

The article is devoted to the study of Big Data technology in the marketing activities. Based on the analysis of the introduction of Big data in the com-pany B2C market (banking, retail, mobile operators, Internet com-panies) presents conclusions about the possibilities of using Big Data in marketing activities of Russian companies in the sector.

In the proposed article presents the author's project in the IT-startup. Developed the business plan of the project; estimate the cost of the launch of the future project; time schedule of production and time of im-plementation of the project; conducted a SWOT analysis of a start-up.

The paper examines the development of the market of online advertising in Russia. The authors emphasize the mobile online advertising as a perspective industry of online marketing in Russia, which is gaining mo-mentum on the Internet and characterized by its positive dynamics.

In the proposed article deals with the development of Internet trade in Russia; the main problems that have a negative influence on its development; accented special attention on the legal regulation of this sector of the economy.