Keyword: «beauty industry»

The paper addresses the possibility of using marketing tools like EVP (Employer Value Proposition)at beauty industry for hiring staff.

The article discusses a list of tools for assessing an HR-brand in the beauty industry, and also offers a questionnaire for researching staff satisfaction.

The article raises the question of user confidence in information, presented on various social media platforms. The analysis of the trends of recent years in various areas affecting the beauty industry, such as: plastic surgery, injection cosmetology, cosmetology, dietology. The examples of the most notorious events of recent years related to the problem of unqualified provision of medical services, advertising and sale of uncertified drugs are given.

The article discusses the features of achieving the quality of personnel on the basis of professional and public accreditation of educational programs. It is noted that the quality of services provided in the service sector largely depends on the qualifications of performers, which is confirmed during accreditation. Using the example of the activities of the Council for Professional Qualifications in the Beauty Industry, eight stages of professional and public accreditation are shown, six criteria are given that the evaluated organizations must meet, and indicators for evaluating their human resources are proposed.