Keyword: «bridge project»

The experience of the BRIDGE cross-border cooperation project clearly shows that case technology is easily integrated into international educational projects. An example of the BRIDGE project is a more advanced level in solving business cases, since not only economic problems are solved, but also soft skills and intercultural communication of students are developed. The case method is especially successful if the project participants actively use such modern tools as storytelling, digital marketing, video materials, as well as mobile applications for group interaction: MS Teams, Slack, Trello, Wunderlist, etc.

One of the options for revitalizing cross-border cooperation between Russia and the European Union can be programs of cross-border cooperation in the field of higher education, based on the principles of partnership and depoliticization. As an example, a case study on the development of a marketing strategy for the entry of the Russian company "Trip for students" into the Scandinavian and Baltic markets is given. The case was solved by an international interdisciplinary team of students from Russia, Finland and Norway in the fall of 2021 as part of the 6th session of the BRIDGE international educational project.