Keyword: «depoliticization of cooperation»

One of the options for revitalizing cross-border cooperation between Russia and the European Union can be programs of cross-border cooperation in the field of higher education, based on the principles of partnership and depoliticization. As an example, a case study on the development of a marketing strategy for the entry of the Russian company "Trip for students" into the Scandinavian and Baltic markets is given. The case was solved by an international interdisciplinary team of students from Russia, Finland and Norway in the fall of 2021 as part of the 6th session of the BRIDGE international educational project.