Keyword: «broadcasting»

The article considers the development of the recently appeared field for digital marketing — streaming-platform. The analysis of the statistical data demonstrating the relevance of promotion through broadcasts is carried out, for example Twitch.tv. Streaming channels are divided according to their attractiveness for advertisers. The ways of brand integration into the stream are determined and the steps of the most productive promotion are offered. The article suggests indicators to assess the profitability of the advertising campaign through streaming-platforms in order to be able to monitor. The strategies already implemented in the framework of the Twitch are considered.

The article briefly discusses the psychological impact of broadcasting (BC) on the masses of listeners and shows that BC is the most accessible and cheapest media, bringing information in the shortest possible time, in large territories, as well as in emergency situations (emergency), lack of electricity and other types of communication and information.

The aggravation of the international situation, the military operation in Ukraine and the blocking of Russian information channels clearly showed the need to resume broadcasting on long and medium waves, as the only means of delivering information to the population in the destroyed and de-energized areas of military operations.