Keyword: «streaming»

The article considers the development of the recently appeared field for digital marketing — streaming-platform. The analysis of the statistical data demonstrating the relevance of promotion through broadcasts is carried out, for example Twitch.tv. Streaming channels are divided according to their attractiveness for advertisers. The ways of brand integration into the stream are determined and the steps of the most productive promotion are offered. The article suggests indicators to assess the profitability of the advertising campaign through streaming-platforms in order to be able to monitor. The strategies already implemented in the framework of the Twitch are considered.

This article examines the little-studied streaming platform «Twitch» from the perspective of its educational and educational elements in three segments of the information flow: entertainment, gaming and esports, for the analysis of which the rating of streamers on the site in question was taken; and also revealed the features of the segments in question from the point of view of influence on the development and upbringing of personality.