Keyword: «coach»

The article reveals the peculiarities of professional orientation in pupils of sports schools. How children from 4 to 18 years of age play sports affect the further professional path of the individual. Which leaves an imprint in the formation of motivation. On what principles the concept of orientation in the profession is based. The main predictors in pupils of sports schools. In many ways it depends on the education and role of the coach, on the created atmosphere in the team and on the formation of an understanding of the meaning and attitude to sport in the moral consciousness of students in the educational process of modern society.

The article examines the influence of the coach's communication style on the athletic achievements of hockey players. An analytical review of various communication models in sports training has been conducted, as well as the psychological mechanisms through which a coach's communication style can motivate and increase the effectiveness of the training process. Based on empirical data, a direct link has been identified between the coach's supportive and constructive communication style and the improvement of hockey players' results in competitions. The work highlights the importance of adapting the coach's communication strategies, taking into account the individual characteristics of athletes, to maximize their potential.