Keyword: «competitive analysis»

The paper deals with the marketing approach to the problem of establishing basic prices of goods and services at the enterprise. This approach combines both the cost approach, and the value-based approach to pricing and presents a further development of the author’s technology of monitoring and competitive analysis of the market of INFORT Group SMA, which

The article is devoted to the assessment of the competitive position of an IT company, including ABC analysis and competitive analysis. This allows us to collectively classify the company's business lines by degree of importance and identify key competitive advantages.