RU

Keyword: «consumer society»

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The article is devoted to the comparative analysis of humanism phenomena and consumer civilization against the background of contemporary global problems comprehension. The core of the research interest is the evolution of humanistic ideas and principles in European philosophy from the Renaissance to existentialism, as well as their transformation under the conditions of the modern social and cultural situation. The authors of the article demonstrate a multidisciplinary approach to the problem under study, using for its solution methods of philosophical, linguo-cognitive and sociological analysis.