Keyword: «corporate altruism»

The article raises the theme of the application of PR-technologies in the concept of the formation of social responsibility of enterprises. The material contains an analysis of several reports of organizations related to small and medium-sized businesses, as well as articles on this topic. The main problems are highlighted, as well as PR elements that have a significant impact on the creation and maintenance of corporate social responsibility in the Russian Federation. It is proved that changes with the help of PR tools of public views on socially important goals and projects lead to the construction and development of a more socially responsible business.