Keyword: «target audience»

The paper deals with the strategy to attract distributors in direct sales companies through the channels of Internet marketing in Russia. Specific activities of distributors, regional search of geo-dependent and geo-independent queries, selection of audience basing on hyperlocal targeting are described in the paper.

Marketing researches, studying the external and internal environment and its regular monitoring are important elements of the strategy of successful development in a market economy for every company. In this regard, for Tula dairy factory a study of the dairy market was carried out in order to study its conjuncture and brand recognition.

The article raises the theme of the application of PR-technologies in the concept of the formation of social responsibility of enterprises. The material contains an analysis of several reports of organizations related to small and medium-sized businesses, as well as articles on this topic. The main problems are highlighted, as well as PR elements that have a significant impact on the creation and maintenance of corporate social responsibility in the Russian Federation. It is proved that changes with the help of PR tools of public views on socially important goals and projects lead to the construction and development of a more socially responsible business.

The article examines the formation of youth organizations in the 90s of the XX century, draws attention to the goals and objectives of their activities. A brief description of their activities is given.

This article discusses how, using different methods, you can segment the target audience, understand their needs, goals, emotions, points of contact and, based on all this, further promote your product.