Keyword: «cosmetics»

The neologisms emergence on the example of Max factor’s brand creation

Authors:

Ekaterina Gygycidze,

This article examines the history of the appearance of neologisms that entered the language during the development of the Max Factor brand. It contains the names of cosmetics that have entered the history of the beauty industry and our everyday speech.

Keywords: neologisms, max factor, professionalisms, cosmetics, history of brand creation