Keyword: «creolized media text»

The urgency of the proposed work is determined by the rapid development of mass media and the growth of their influence on the life of society. The aim of the article is to show the tools of expressive media text, with the help of which not only informational messages are transmitted and influence on the target audience, but the construction of a new media reality takes place. The analysis of specialized domestic and foreign literature has allowed us to identify two types of tools to create a new reality in media texts, which are based on the structure and design, as well as on the lexical and stylistic structure of the language.