Keyword: «cuba»

Monitoring and forecasting of tourism is essential for market promotion and management. Correct forecasting in tourism allows to increase the effectiveness of the work of organizations and further development. This article considers forecasting the results of the development of the thematic tour «Taste of the Island of Freedom», and also provides an analysis of monitoring of this project. The forms of diversification of the tourist product as a method of attraction and expansion of the tourist audience are offered.