Keyword: «cultural comparison»

Russian Russian and Chinese communicative behavior features are considered in this article, similarities and differences between Russians and Chinese in the choice of communication topics, social etiquette, forms of address and politeness, in the perception of status are revealed by comparison and analysis, convincing examples are given. As a result of the conducted research, the authors come to the conclusion about the need for a comprehensive study of Chinese and Russian cultures, mastering methods of overcoming differences in cultural behavior and communication skills for the purpose of effective intercultural communication.