Keyword: «cultural exchange»

Social media has significantly impacted the process of intercultural adaptation by providing new opportunities for interaction and information exchange between different cultures. This article explores how social media facilitates the adaptation process in intercultural contexts, examining how it helps individuals adjust to new cultural conditions and establish connections in the international environment. Key aspects of the influence of social media on intercultural adapta-tion are discussed, and recommendations are provided for more effective use of these platforms in the adaptation process.