Keyword: «cultural symbols»

With the continuous improvement of people's aesthetic cognition, the awareness of aesthetic consciousness is also increasing. The design of products and peripheral design has become a trend. In recent years, China's cultural and creative industry has developed vigorously. In order to make people remember this period, both trendy shops and tourist attractions will choose some cultural and creative products as souvenirs. In this respect, the Museum of history and culture prefers to combine traditional culture and art design to form distinctive cultural and creative products, which not only promotes the dissemination of culture, but also promotes commercial marketing. The history and culture museum is an important carrier for the dissemination of history and culture, which provides very sufficient objective conditions for the design and research of cultural and creative products, but not all cultural and creative products comply with the mainstream design concept. How to make the culture in the history and Culture Museum change from abstract to concrete, form an objective carrier and inherit is a problem to be solved at present. This paper dis-cusses the concept, market status, significance and research methods, and explores the application value of Chinese creative products in historical and cultural museums from the perspective of cultural symbols.