Keyword: «product design»

In conditions of «idea crisis» in the Russian light industry, a designer must have competence to find new design solutions, new ideas, to use the whole spectrum of knowledge about world culture, sociology and ethnography; must be able to communicate with customers. The ability to make design sketches with a good quality contributes to activation of creative thinking, synthesis of humanitarian knowledge and improvement of communication with the customers. Therefore, it is important to pay attention to the artistic and graphic education of students during preparation of light industry products designers. Despite the great number of studies related to the specialized drawing for industrial designers and architects, insufficient attention has been paid to sketch graphics preparation of light industry products designers due to the engineering orientation of their activities. Meanwhile, the work of designers in modern conditions is directly related to the creation of a visual image for the consumer, which should be preceded by a search using expressive means of graphics. The purpose of the research: to identify main problems of artistic and graphic preparation of students in the field of «Designing light industry products» and to find effective ways to improve the quality of students’ training. The main research methods are: analysis of students' work, conversation, interview, questionnaire and pedagogical experiment. The main results: the authors determined specificity of artistic and graphic activity in the field of designing light industry products, the criteria for evaluating the creative sketch of clothing, identified main problems of artistic preparation of students in the field of «Designing light industry products». They also worked out the tasks, contributing to the improvement of technical skills and creative abilities of students. The efficiency of these tasks was tested. Theoretical significance of the article is in justifying the need for artistic and graphic preparation of designers in order to increase competitiveness of the domestic light industry, to identify the main direction of artistic and graphic preparation of designers. The practical importance of the study is in developing criteria for evaluation of clothing creative sketch, as well as in offering methodically sound tasks, the effectiveness of which has been tested during pedagogical experiment.

With the continuous improvement of people's aesthetic cognition, the awareness of aesthetic consciousness is also increasing. The design of products and peripheral design has become a trend. In recent years, China's cultural and creative industry has developed vigorously. In order to make people remember this period, both trendy shops and tourist attractions will choose some cultural and creative products as souvenirs. In this respect, the Museum of history and culture prefers to combine traditional culture and art design to form distinctive cultural and creative products, which not only promotes the dissemination of culture, but also promotes commercial marketing. The history and culture museum is an important carrier for the dissemination of history and culture, which provides very sufficient objective conditions for the design and research of cultural and creative products, but not all cultural and creative products comply with the mainstream design concept. How to make the culture in the history and Culture Museum change from abstract to concrete, form an objective carrier and inherit is a problem to be solved at present. This paper dis-cusses the concept, market status, significance and research methods, and explores the application value of Chinese creative products in historical and cultural museums from the perspective of cultural symbols.