Keyword: «data segmentation»

Implementation of cluster analysis in the Jamovi environment using the R language using the example of customer segmentation

Authors:

Valerii V. Kazancev,

Valerii Ysachev

The article discusses a technique for performing cluster analysis in the Jamovi environment using the R language. The limitations of the standard graphical interface of the SnowCluster module are described, justifying the expediency of the software implementation. A step-by-step clustering algorithm using the k-means method is presented, including visualization of the initial data, selection of the optimal number of clusters using the elbow method, final clustering and color coding of the obtained groups.

Keywords: cluster analysis, jamovi, r language, k-means algorithm, elbow method, data segmentation