Keyword: «digital linguistics»

The article examines the features of speech behavior of representatives of the Z generation (centennials) in such a professional field as business correspondence. It analyzes the transformation of traditional communication patterns under the influence of digital socialization of this generation. The main focus is on the pragmatic functions of emojis and stickers as new linguistic means that are integrated into business discourse. Based on observations of real-life correspondence and analysis of existing research, it is concluded that the use of visual elements becomes a strategic tool for reducing communicative distance, expressing statements, and compensating for non-verbal signals. However, their use requires a high degree of pragmatic competence from both the sender and the recipient.