Keyword: «educational standards»

In conditions of rapid technological progress and uncertainty of the future labor market, art and creativity are transformed from additional qualities into fundamental competencies of the 21st century, necessary for successful socialization and professional adaptation of a person. The article analyzes the role of creativity in the modern educational process based on the theoretical foundations laid by Russian and foreign scientists. It is shown that the dominance of reproductive methods, the overload of curricula, the lack of teacher training and the incompatibility of creative approaches with final assessment systems suppress the creative potential of students. Practical strategies for integrating creative technologies such as problem-based, project-based and research-based learning, simulations, and creative modules into subject-based courses are proposed, with an emphasis on developing cognitive flexibility, intrinsic motivation, and a safe educational environment. Only a systematic reform of curricula, teacher training, and evaluation criteria will make it possible to transform creativity from a decorative element into the core of the educational process, ensuring the transformational effectiveness of education as a means of self-realization and social progress.