Keyword: «film-induced tourism»
The article proposes the steps, that should be taken when developing a film-induced product. The author analyzes the results of a survey conducted by author as a part of research. The article gives general recommendations on organizing the route based on survey results, the diversity of tourist resources and tourist motivation. The article examines the features of infrastructure analysis and different components of infrastructure. Recommendations on the supplier choice are also given in this article and are based on survey, as mentioned above. The general principle of calculating the breakeven point and recommendations of film-induced tour cost are also described in this article.
The article discusses destination criteria, which attract film studios and encourage them to produce films on the territory of destination. Destination factors and facilities, which are necessary to attract film projects, are considered. The article examines the definition of icon as a movie’s symbolic content. Examples of approaches of different countries to promote a destination as a film set location are discussed.
The article considers various approaches to assessing the tourism potential of a territory. The points of view of various authors and researchers are presented. The factors that determine the attractiveness of a tourist destination are given. The ecosystem approach is described. The method of cartographic taxonomy is analyzed in detail. The author of the article proposes criteria for evaluating regions that are promising for film-induced tourism development.