Keyword: «hotel service»

The article is devoted to the study of improving the legal regulation of hotel activities in Russia on the basis of the analysis of innovations in the Russian legislation. The analysis of legislative changes in the rules of hotel services, mandatory classification of hotels, requirements for hotel security.

Arguments are presented that confirm the need to promote hotel services using modern marketing trends. Considered and systematized key marketing strategies in the hospitality industry. The most effective systems for promoting hotel services are highlighted.