Keyword: «ideal image»

In the modern world, in order to become a sought-after specialist, it is necessary not only to understand in sufficient detail all aspects of your field and to professionally possess the necessary skills, but also to be able to win over your patient and establish trusting contact with him. The purpose of the study was to determine the presence of criteria for the appearance of a doctor, which can alienate the patient, make it difficult to establish friendly relations. Object and methods. The study was conducted on the basis of several universities, including the Smolensk State Medical University. It was attended by 122 respondents of both sexes. The research method was a survey based on an online platform. Results. Most of the participants remained neutral in relation to questions about the appearance of the doctor. Conclusion. The data obtained indicate that there are some differences in the opinions of males and females, but both groups prefer to assess the professionalism of a medical worker directly by his knowledge, skills and judgments, and not by his appearance.