Keyword: «impact»

The article deals with the development of the Smolensk region in different industries. An assessment is given of the impact of the pandemic on the Smolensk region, in particular on its economy, which entailed many problems. Special attention is paid to the issues of promising areas of economic development in the Smolensk region.

The development of mineral resources and the development of energy in the Arctic zone of Yakutia is accompanied by an ever increasing impact on natural landscapes. In conditions of their extremely low resistance to any impacts, it is necessary to assess and search for ways to reduce the consequences of industrial development. In this regard, a schematic model has been developed for the systematization of indicators of the environmental and socio-economic consequences of the functioning of energy supplying facilities on the example of the basins of the Yana, Indigirka and Kolyma rivers in accordance with the patterns of structure, processes and changes in the landscape structure.

With the advent of digital technologies, more and more companies began to introduce them into their business environment to function effectively. With the introduction of such technologies, many things change within the company, including the financial strategy. This article discusses the impact of digital business transformation on the company's financial performance.

This scientific article is devoted to the analysis of lexical manipulation tools used in street advertising in the city of Yakutsk. The purpose of the study is to identify lexical techniques and methods that are used to influence a potential consumer and form his preferences in the field of consumption.The study analyzed a significant number of advertisements placed on the streets of the city of Yakutsk. The lexical units used are studied in detail, such as emotionally colored words, words and expressions associated with success, prestige, achievements, common words, words that create a sense of urgency and necessity, as well as the use of comparisons, oppositions, means of visual expression (metaphors, epithets). The results obtained are of practical importance for specialists in the field of advertising and marketing, since the study of lexical manipulation tools will help them create and distribute advertising messages more effectively. In addition, the study will allow linguists and sociologists to better understand the process of shaping human behavior and decision-making in an information society.