Keyword: «financial strategy»

Justified theoretical principles of formation of financial strategy and its connection with the financial stability of the organization. An algorithm financing strategy as part of an effective management of the organization.

The Development of the financial strategy of the enterprise is based on the methodological principles of the concept of "strategic management". The concept of strategic management reflects a clear strategic positioning of the firm, represented in a system of principles and objectives of its functioning, the mechanism of interaction of subject and object of management, the nature of the relationship between the elements of economic and organizational structures and forms of their adaptation to changing environmental conditions. Strategic management emerged on the basis of the development of the methodology of strategic planning, which is its Foundation.

This article deals with the current economic situation; describes the development of the financial strategy of an enterprise; shows the formation of the SWOT-analysis model.

In article questions of use of system of strategic financial management on the basis of the balanced scorecard providing a possibility of its adaptation to operating conditions of bank are taken up.

This article examines consumers behavior trends in the new market conditions. The changes in pharmaceutical industry are scrutinized. The financial strategy of the company is adjusted according to all received data.