Keyword: «information resource»

The authors discuss the problem of information as the fundamental innovational factor. The analysis and evaluation of information about internal and external enterprise environment and market opportunities are the basis not only for acceptance of separate administrative decisions, but also for management of all industri-al and economic activities of the enterprises. The rates and efficiency of its development depend on the enterprise possibilities to overwork all increasing volumes of information streams.

Today, advertising is one of the most powerful constituent of commerce, because has a purely commercial nature, it is caused by the fact that advertising is one of the four components of marketing and is defined as the direct treatment to potential consumers for the purchasing of goods or services. The importance of advertising lies in its definition as thoughts which you want to bring to the consumer, therefore the final goal of any advertising is the force on human consciousness to induce it to commit specific action, often consisting in the purchase of the product. In order to turn a man into a potential customer first, and then the buyer must be an impact on the mind, which would form the belief that the subject of advertising fall in to his needs.