Keyword: «marketing activities»

The article is intended to deepen the theoretical and methodological guidelines and develop practical recommendations to improve marketing management in the agricultural sector of the Russian economy under the WTO membership. The results of the study will have broad practical importance in the development of regional strategies and policy measures to improve the socio-economic stability and sustainable development of agriculture, grodovolstvennoy ensure safety and improve the competitiveness of domestic agricultural products

The purpose of this article is identification of causal link between economic conditions and development activities of consulting companies, taking into account planning and organization of their activities on the principles of marketing. The author reflects the effectiveness of achieving clarity on the prospects of marketing consulting companies at the present stage of consulting and identifies the role of marketing along with other lines of business.

The paper discusses service logistics concept and development of logistics services in the modern economy in the framework of improving the quality of customer service. Logistics service is a factor of increasing success of firms in the market and the customer orientation in building long-term partnerships with clients.

Today, advertising is one of the most powerful constituent of commerce, because has a purely commercial nature, it is caused by the fact that advertising is one of the four components of marketing and is defined as the direct treatment to potential consumers for the purchasing of goods or services. The importance of advertising lies in its definition as thoughts which you want to bring to the consumer, therefore the final goal of any advertising is the force on human consciousness to induce it to commit specific action, often consisting in the purchase of the product. In order to turn a man into a potential customer first, and then the buyer must be an impact on the mind, which would form the belief that the subject of advertising fall in to his needs.