Keyword: «instagram»

The concept of a virtual linguistic personality and its self-presentation is revealed on the example of such a high-powered type of blogger as an influencer. Instagram – a popular social networking service – is used as a source of research material. The emphasis is placed on the primary element of verbal self-positioning – influencers’ usernames. A linguistic analysis of this element is being carried out, and the trends in the creation of the studied units are revealed.