Keyword: «instagram»

This article is devoted to the current trend of promoting hotel services in social networks. The popularity of social networks, as well as their role in society, makes them a necessary attribute for any business that works directly with consumers. The hospitality industry is a prime example of such a business. Modern research shows a pronounced relationship between the presence of social networks in the hotel and the final decision of the consumer to choose a place of temporary residence. The author of the article analyzed the social networks in which foreign and Russian hotel companies promote their services.