Keyword: «intellectual law»

The relevance of the study is due to the fact that modern circulation relies less and less on verbal and pictorial designations and more and more often uses color, shape, sound, image dynamics, interface elements, and domain names as carriers of commercial reputation. The Russian legal system generally allows the protection of such designations, but does so in a fragmented manner. Constitutional guarantees of freedom of economic activity, the prohibition of unfair competition, and the protection of intellectual property are enshrined at the level of the foundations of the rule of law.