Keyword: «means of individualization»

The article is devoted to the study of the essence of intellectual property, as well as its features. The author analyzes the regulatory acts of various levels. Particular attention is paid to the Civil Code of the Russian Federation. The general analysis of the legislation of the Russian Federation and international acts allows us to give a more accurate description of the studied issue.

The article is devoted to a comparative analysis of a trademark with other means of individualization. The concept of means of individualization. The features of the legal regime of various means of individualization, signs, and distinctive features are considered.

The relevance of the study is due to the fact that modern circulation relies less and less on verbal and pictorial designations and more and more often uses color, shape, sound, image dynamics, interface elements, and domain names as carriers of commercial reputation. The Russian legal system generally allows the protection of such designations, but does so in a fragmented manner. Constitutional guarantees of freedom of economic activity, the prohibition of unfair competition, and the protection of intellectual property are enshrined at the level of the foundations of the rule of law.