Keyword: «investment attractiveness.»

This article demonstrates the need for investment risk management as a factor in ensuring the successful operation of agricultural enterprises. An approach to assessing investment risk by determining the integrated investment attractiveness coefficient of agricultural enterprises is presented. The integrated assessment is based on indicators characterizing the production, financial, and investment activities of the enterprise over a specific period. The article presents the results of an assessment of the investment attractiveness and investment risk of leading agricultural enterprises in the Zernograd district.