Keyword: «investment attractiveness»

The article presents the results of a study of the analysis of migration flows in the Republic of Crimea, including after the territory became part of the Russian Federation in 2014.

The article discusses the method of analysis of investment attractiveness based on the Graham-Rea criteria. Investment attractiveness is understood as a system of indicators characterizing the objective possibilities of the state and development of an enterprise and investment directions, which serves as the basis for making a decision on investing by an investor. The methodology presented in the work is universal and can be used for both public and non-public companies, however, a non-public company has been chosen for practical application in this work. For this type of company, the investment attractiveness of its owners shows whether it is worth investing further and continuing to invest in this company. In addition to the quantitative characterization of the company's rating, the work presents recommendations formed by the author to improve the rating of the investment attractiveness of the enterprise. These recommendations are based on standardized values calculated according to the methodology presented in the article.

The article deals with the problematic aspects of assessing the investment attractiveness of an enterprise. Investment attractiveness is one of the key factors that are important both for an individual organization and for the economy as a whole. The author considers various approaches to determining and evaluating the investment attractiveness of a company, and determines the importance of ensuring the availability and completeness of information for an investor. The article presents a methodology for a comprehensive assessment of the investment attractiveness of an enterprise based on the data of its financial statements. The possibility of practical application of this technique on the example of a particular enterprise is shown. The result of the study was the conclusion that the leading link in the investment attractiveness of a company is the financial aspect of its activities, its financial condition, assessed through a system of financial ratios and complex assessment models, implemented on the basis of an analysis of the company's financial statements.

The article discusses the main approaches and methods for assessing the investment attrac-tiveness of an enterprise. Investment attractiveness is one of the key factors that are important both for the development of an individual organization and for the economy as a whole. The use of an accounting approach based on the use of financial indicators in the analysis and evaluation of the investment attractiveness of an enterprise is shown, using the example of a vertically integrated company PJSC Lukoil.