Keyword: «keywords»

The article deals with the concept of HARACH «eye», which was not previously the object of research. The goal is to determine the language means that objectify the HARACH «eye» as a mental unit in the Yakut concept sphere. The description of the semantics of language means representing the concept HARAH «eye» is given through the construction of the nominative field of the concept and the identification of key representatives – the lexemes harah «eye» and kѳr «to see». Their synonyms used in various styles of speech are included in the core of the field, the near and far peripheries of the field are es-tablished. A distributive analysis of various texts made it possible to identify the most fre-quent and most striking, communicatively relevant combinations of lexemes kharakh and kѳr.

The modernization of higher education opens up prospects for the use of services for generating various content (text, keywords, pictures) to improve the quality of training for specialists in the field of library and information services. In addition, the priority tasks of the training programs are: filling the content of academic disciplines with the cognitive component of the culture of interethnic communication, formation of communicative and digital competences. The author investigates the problem of substantiating the effectiveness of the use of word cloud generation services in the training of librarians. The purpose of the research is to study the characteristics of online tag cloud generators use in teaching students in the area of training 51.03.06 Library and information services. Scientific novelty: the potential of online tag cloud generators for training demanded librarians is substantiated. Theoretical significance: the revealed characteristics of information interaction in the creation and use of tag clouds are clarified in relation to training librarians of the future. The development of tag clouds takes place in the classroom in the discipline «Modern information Technology». The AhaSlides platform and the Live Word Cloud Generator tool are used to organize students' information and communication activities. 80 bachelors are involved, their specialization is «Digitalization of information resources and processes». All of them are second–and third-year students. The author describes a system for working with tag cloud generation services, which includes the following stages: analysis of available digital tools and selection of the optimal one, study of functional potentials, their application to solve educational tasks and support library and information services. In conclusion, the specific aspects of using online tag cloud generators for training librarians are formulated: recognition of the value of each proposed idea, objectivity in the analysis and interpretation of the text and the resulting "tag cloud", support for joint activities in a virtual environment and when selecting a set of keywords, propaedeutic work with artificial intelligence technology. Practical significance: the factors influencing the effectiveness of the use of online tag cloud generators in the training of librarians to improve the quality of their training have been identified: increasing the influence of artificial intelligence and robotics on the labor market, the range of reader interests, digital literacy. The obtained results can be used to improve the programs of the system of professional and additional professional training of librarians.