Keyword: «language means of expressiveness»

The article is devoted to the problem of using language means of expressiveness in the headlines of the newspaper “Yakutsk Vecherny”. The socio-political weekly has been published since 1994 and is one of the most popular Russian-language newspapers in the Republic of Sakha (Yakutia). The newspaper positions itself as an independent and liberal publication, which is reflected not only in the presentation of the material, but also in the expressive-stylistic features of the headlines.