RU

Keyword: «legal services»

This scientific article examines the features of advertising text in social networks on the example of advertising legal services, the communicative objectives of which are to inform, promote legal services and expand the target audience. The material for the study was texts posted on the social network / messenger WhatsApp, Telegram in news groups. The study was conducted using methods of continuous sampling, descriptive, contextual analysis. As a result of the research, the linguistic features of texts are described in accordance with linguistic levels (lexical, word-formation, morphological, syntactic), used by the authors as methods of forming the reader's interest in a marketing message and keeping attention to it.
The Concept of reforming the legal services market proposed by the Ministry of Justice of the Russian Federation has been criticized by all interested parties. For this reason, given the length of the article, we will only touch on some of the ideas expressed in the legal literature that can be useful to a wide range of lawyers, both practitioners and theorists.