Keyword: «linguistic cultural education»

The author deals with the peculiarities of strengthening the cognitive activity in the linguistic cultural education. The cognitive activity is presented as the process of creation and development of certain cognitive concepts, which students get while studying and analyzing the linguistic and cultural phenomena of another country. The author singles out the didactic methods for stimulating and strengthening the cognitive activity in students, gives the analysis of teaching students interpretation of social cultural phenomena on the basis of acquired cognitive concepts; develops the principles of material selection for the purpose of strengthening the cognitive activity.