Keyword: «linguistic mix»

The article explores the reasons for the mass spread of anglicisms in the speech of modern youth and the formation of a stable «linguistic mix». Based on sociolinguistic analysis, the key factors of the phenomenon are identified: the dominance of the digital environment as the main space of communication, the function of linguistic marking of group identity, the principle of linguistic economy, the continuous influence of media content and professional spheres, as well as the historical pattern of natural vocabulary renewal. The author argues that borrowings do not reflect the degradation of the Russian language, but rather its adaptation to new technological and social realities. The article concludes by emphasizing the importance of developing stylistic literacy and contextual awareness instead of imposing artificial language restrictions.