Keyword: «digital communication»

The world is transforming into a digital environment, because of which people gain the freedom to communicate, share values and knowledge in a society without any borders. The virtual world has become a space for social interaction, but there is a blurring of social norms in communication, so there is an increasing need for the dynamic formation of «digital culture and etiquette».

The article discusses the use of a means of automating the organization's communication activities in the context of digital communication. The problems of integration of interactive workflow systems, electronic document management and customer relationship management are analyzed.

The article raises problems related to scenarios for the future of the humanities. Attention is paid to the role of cultural studies, as well as to the practices of cultural institutions responsible for the quality development of free time by a person. The place and role of digital humanities in the system of sciences, the cross-disciplinary and interdisciplinary development of modern science, which is strengthening in the historical and cultural per-spective, as well as the mission of humanitarian training of specialists, which determines the system of values and meanings that the society of the coming future is constructing, are considered.

This paper will provide an overview of the impact of social networks on modern youth. For human development in the modern world, interaction with society is necessary, and due to the active development of various applications and systems, new opportunities for working with information are emerging. Today, society has begun to interact more on social networks, and I have a question about how much communication through social networks is in demand.

The article examines the role of social networks as a space for the formation and dissemination of colloquial and slang vocabulary. It analyzes the factors contributing to this process, including the technological features of the platforms, social interactions of users, and cultural trends. Particular attention is paid to the influence of influencers and memes on the spread of new vocabulary, as well as the impact of social networks on speech culture and the social identity of users. Recommendations for teaching and language analysis in the context of digital communication are offered. The mechanisms of linguistic creativity characteristic of the digital space are analyzed, with specific examples from platforms such as VKontakte, Telegram, and others. The conclusion is drawn about the key role of social networks in the evolution of modern Russian speech.