Keyword: «linguopersonology»

The paper deals with approaches to the study of linguistic personality in Russian linguistics. Three research paradigms in the development of this scientific direction are distinguished: 1) speech portrait of a native speaker 2) individual lexicon of a linguistic personality 3) linguocultural type. From the position of personality ethno-cultural, sociological and psychological types of native speakers are distinguished, from the position of language types of speech culture and linguistic norm are described.