Keyword: «manipulation techniques»

The article considers user-generated content in YouTube video hosting as a narrative in media discourse. The impact of comments is not so much on the authors of the channels, how many users can be manipulative in the event of a deliberate act of destruction of a positive or negative image of the communicator, distracting the attention of the audience from the main author’s thought, shift of emphasis in order to form an inadequate reality of the idea of what is happening. The main methods of manipulative influence in the texts of comments of users of popular YouTube channels are presented.