RU

Keyword: «market capacity»

The analysis of the Russian and regional market of juice and nectars is carried out in article. The methodology of a concrete market research is described and its results are given. Advantages and shortcomings, the main problems of use of primary and secondary marketing information are also shown.
The article is devoted to the problems of instability of the capacity of agri-food markets. The study was conducted on statistical materials of the Nizhny Novgorod region on the state of balance of the main food resources. As a result, trends in the dynamics of annual growth rates of agri-food markets capacity in the Nizhny Novgorod region from 2002 to 2021 were highlighted. The results indicate the need to expand measures of state support for the development of agri-food markets.