Keyword: «marketing research (mi)»

Author:

Natalya Kormyagina

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The article summarizes the practical experience of forming the research competencies of university students in the context of socialization. The classification of research competences developed by the author by types of activity can be of special practical importance for university lecturers.

Keywords: research activity, marketing, socialization, project, educational standard, research competence, marketing research (mi), research work (r & d)