Keyword: «messengers»

The article considers dialogue as a form of speech, it is shown that many researchers prefer dialogue as the primary form of speech, considering this form of speech to be «alive». The types of dialogue, its functions and characteristics that are easily reproduced in media texts are named, they include textual information transmitted through social networks and messengers using feedback, memes, various forms of graphics, interactive elements, etc. In addition, the understanding of strategies that are effective in building dialogical communication has been updated. The strategy is understood as a super task dictated by the practical goals of the speaker, as a way of organizing speech behavior in accordance with the intention of the communicant.