Keyword: «metaverse»

The article provides an overview of the main directions of marketing implementation in the metaverse. The relevance of the article is explained by the fact that with the development of tech-nology and the Internet, the increasing interaction between people and business is moving into the digital space, as well as the high interest of the scientific and expert community in the use of metaverse technologies. The result of this study was the proof of a large number of possibilities of the metaverse in various areas of human activity: professional, educational, social, entertainment, etc. The metaverse market is able to provide users with a unique customer experience and has a significant potential for growth and influence on the transformation of a wide range of industries and professions in the future.