Keyword: «digital space»

The article examines certain provisions of the theory of generations by Neil Howe. Particular attention is paid to the process of the formation of behavior and social-communicative interaction of people of different generations, including "digital natives". The issues of using the digital educational environment tools are considered separately, taking into account the current vectors of transformations associated with the peculiarities of higher mental functions in modern students.

The study of the population involvement in the digital space makes it possible to make reasonable management decisions on the use of information technologies at all levels of government and work with the population. The purpose of the study was to examine the trends and prospects for the development of the level of population involvement the in the digital environment. The article analyzes access to the Internet in the country's households, the use of various types of mobile devices for working in the Internet space, and also assesses the existing digital skills of various levels and content.

The article provides an overview of the main directions of marketing implementation in the metaverse. The relevance of the article is explained by the fact that with the development of tech-nology and the Internet, the increasing interaction between people and business is moving into the digital space, as well as the high interest of the scientific and expert community in the use of metaverse technologies. The result of this study was the proof of a large number of possibilities of the metaverse in various areas of human activity: professional, educational, social, entertainment, etc. The metaverse market is able to provide users with a unique customer experience and has a significant potential for growth and influence on the transformation of a wide range of industries and professions in the future.